SODABOB
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Reminder ...
Between about 1930 and 1935, 7up was basically still in its infancy, and during that same time period franchise bottlers were required to supply their own bottles, which explains why there were so many different sizes and colors of bottles prior to about 1935-36 when their standardized bottle was first introduced. And just when things were probably starting to look good for the company between about 1935 and 1940, the war comes along in 1941-1942 and things possibly got all messed up for the company. Why else would 7up bottlers plead to have their empties returned when during that same time period bottlers of Pepsi Cola and other brands didn't advertise the same need about returning the empties?
I might be on a wild goose chase with this, but I think I'll take a closer look at things and see what, if anything, I can find to explain some of this, especially why 7up bottlers desperately needed their empties back when it appears that very few if any other brands were advertising the same request.
Between about 1930 and 1935, 7up was basically still in its infancy, and during that same time period franchise bottlers were required to supply their own bottles, which explains why there were so many different sizes and colors of bottles prior to about 1935-36 when their standardized bottle was first introduced. And just when things were probably starting to look good for the company between about 1935 and 1940, the war comes along in 1941-1942 and things possibly got all messed up for the company. Why else would 7up bottlers plead to have their empties returned when during that same time period bottlers of Pepsi Cola and other brands didn't advertise the same need about returning the empties?
I might be on a wild goose chase with this, but I think I'll take a closer look at things and see what, if anything, I can find to explain some of this, especially why 7up bottlers desperately needed their empties back when it appears that very few if any other brands were advertising the same request.