Canadacan
Well-Known Member
So after eight long years, my quest for the final Quirst in my collection is complete! The grape flavor was the final one, but came with the orange and fruit punch as upgrades.
Here's a quick synopsis derived from casetext.com about Squirt Co. suing Seven Up over the use of the name Quirst.
Squirt co. V Seven up Co.
In Late 1977, Seven Up hired an ad agency to find a name for a new product to 'Quench Thirst', and the name conceived on February 15, 1978 was Quirst.
The Squirt Co. had learned of this and on March 24, 1978, complained directly to Seven Up Co. about it's launch and the similarity to their brand name. Seven Up in turn replied in writing on March 28, 1978 that it would continue with plans to launch Quirst.
In May of 1978 Quirst hit the market.
On April 7,1978, Squirt Co. had filed action. At the initial hearing, they asked for a preliminary injunction but were denied.
Court proceedings were from May 11-16, 1978, and August 7-10, 1978.
A judgement and order from September 6, 1979 shows Seven Up Co. was to withdraw its use of the name Quirst.
Squirt Co. was never awarded any damages, and a subsequent appeal was denied for tortious interference. The final decision was on August 20, 1980 and put an end to the claim.
This ad is from the Ottawa Journal dated July 5, 1978
Here's a quick synopsis derived from casetext.com about Squirt Co. suing Seven Up over the use of the name Quirst.
Squirt co. V Seven up Co.
In Late 1977, Seven Up hired an ad agency to find a name for a new product to 'Quench Thirst', and the name conceived on February 15, 1978 was Quirst.
The Squirt Co. had learned of this and on March 24, 1978, complained directly to Seven Up Co. about it's launch and the similarity to their brand name. Seven Up in turn replied in writing on March 28, 1978 that it would continue with plans to launch Quirst.
In May of 1978 Quirst hit the market.
On April 7,1978, Squirt Co. had filed action. At the initial hearing, they asked for a preliminary injunction but were denied.
Court proceedings were from May 11-16, 1978, and August 7-10, 1978.
A judgement and order from September 6, 1979 shows Seven Up Co. was to withdraw its use of the name Quirst.
Squirt Co. was never awarded any damages, and a subsequent appeal was denied for tortious interference. The final decision was on August 20, 1980 and put an end to the claim.
This ad is from the Ottawa Journal dated July 5, 1978
