Chero Bottle - Columbus, GA

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p964

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I am new to bottle collecting and just got a bottle from an estate sale that I can not find any information on. The front of the bottle just reads "Chero" but does not have the word "Cola" after it like most of the bottles I have seen have. The bottom of the bottle has "DSN.PAT'D FEB 16-24 LCW" written on it. Is this a soda bottle or just an unusual cola bottle? (not on my personal computer now or I would attach a picture of it). Darryl
 

Johnnysoda

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Does your bottle say "Chero Cola"? If so that was the name Royal Crown cola renamed the company to in 1910 before it was renamed "Nehi" in 1925. When you get to your main PC could you post a picture? Id like to see how your bottle looks :)) Austin
 

MichaelFla

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I believe they stopped using the word 'Cola' about 1921, changing from Chero-Cola to just Chero, due to a lawsuit from Coca Cola.
Somebody please correct me if this is inaccurate.
 

Johnnysoda

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You are correct! I did some more research on Chero and found out that in the early 20s Coca-Cola forced them to name change into just Chero. This caused a company decline and which caused the soda to be discontinued. Then it was brought back in 1924 as "Nehi"
 

SODAPOPBOB

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[attachment=Chero Cola Bottle Timeline.jpg] [attachment=Chero Cola Bottle Timeline.jpg] The following are quotes from the Cecil Munsey article regarding the history of Chero-Cola / Nehi ... "In April of 1914, Chero-Cola Company filed application in U.S. Patent Office to register its trademark" "In 1920, the court battle with Coca-Cola forced Chero-Cola Company to capitulate and drop the word "cola" from its label." "By the time all of the trademark lawsuits were over, the Chero-Cola Company had already become, in 1926, Nehi Inc." ~ * ~ I am by no means a Chero-Cola expert and won't pretend to be. And yet I cannot help but wonder if Cecil Munsey's account, and numerous others just like it, are accurate. The reason I say this is because of the attached newspaper article. Notice it clearly uses the words Chero-Cola. Also notice it is dated 1928. Also notice it mentions the "Twist" bottle. So how do we explain the accounts that claim the word "Cola" was dropped in 1920 and yet they continued to use the word well into 1928? In fact, the latest use of the words Chero-Cola I have seen in various ads is 1930. And that was a good four years after they changed the company name to Nehi Inc. [ Attachments ] 1. Chero-Cola bottle chronology with timeline dates 2. Ad ... The Portsmouth Daily Times ~ Portsmouth, Ohio ~ May 11, 1928 <Edit: One image removed at the request of the copyright holder>
 

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SODAPOPBOB

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P.S. Especially notice the last bottle in the timeline is marked Chero O and is dated 1927. And yet the bottle in the ad I posted is marked Chero-Cola and dated 1928. I guess that particular bottler, and many others just like it, didn't get the 1920 memo from the U.S. courts. ???
 

SODAPOPBOB

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Wait a minute, I get it now! Apparently they just dropped the word "Cola" from the actual bottles that were being sold in the marketplace. But if that was the case, then why don't the various histories, such as the Cecil Munsey account, say as much? Hmm, I'm confused! [:D]
 

SODAPOPBOB

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But that can't be right either! If they were ordered to drop the word "Cola" in 1920, then why does the 1923 twist bottle have Chero-Cola on it? Hmm, maybe the twist bottle wasn't introduced in 1923 after all but possibly earlier. Or was it later? Like I said, I'm no Chero-Cola expert, I'm just a guy who has a lot of questions about what I consider to be some very confusing dates, wordings, and historical accounts.
 

SODAPOPBOB

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I'm not trying to rewrite history nor discredit Cecil Munsey - I'm just trying to make sense of some of the dates. As I pointed out earlier, according to the Cecil Munsey article and other similar accounts, most of them claim ... "In April of 1914, Chero-Cola Company filed application in U.S. Patent Office to register its trademark" But when we take a look at the actual patent records, we find something different. The attached snipped is cropped from a 1914 U.S. Patent document and list patents/trademarks filed for and registered in 1913. As it turns out, the name Chero-Cola was actually filed for on September 29, 1913 and not in April of 1914 as most of the accounts claim. A simple Google search will confirm this.
 

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