1917 COCA COLA HOBBLESKIRT AD

[epackage]

I'm gonna venture a guess that it was from Leslie's Magazine...

 

[LC]

I had ads like this dating to 1915 if I remember right , would get them off of National Geographics and Life Magazines , never could get much out of any of them

 

[SODAPOPBOB]

L C ~

I hear ya. Divide 150 by $100 and you'll know how much I sold my National Geographic's for ... = 75-cents each.

epackage ~

I did a quick search and found numerous possibles, including Leslie's. Here's a link to ebay under "1917 Magazine" in the search box, which list over 1,000 possibles. When you add the words "Coca Cola" to "1917 Magazine" it currently reduces it to 8. The tricky part is knowing whether or not there is a Coca Cola ad in a specific magazine.

I'll make another bet in that by the time I lose interest in this thread that someone will come along and buy the 1917 ad and then that will be that.

Bob

http://www.ebay.com/sch/i.html?_nkw=1917+magazine+&_sacat=0&_odkw=1917+magazine+coca+cola&_osacat=0&_from=R40

 

[LC]

I had roughly fifty nice Coke ads off the back of National Geograhics Magazines , had them mounted on cardboard and covered with plastic . I did not see them sell but I was told they sold them all in one deal , did not try to sell choice once . There were some really nice ones from the 30s and 40s as well as earlier ones . This was five or six years ago now . One never knows from one day to the next what an item might bring , especially on eBay , all depends on whether or not the right people are looking at the given time the item is selling on there .

 

[SODAPOPBOB]

The following website is not 100% accurate but still an interesting read for the most part. One flaw states that Alexander Samuelson designed the original hobbleskirt, which in fact was designed by Earl Dean. Samuelson's name was on the patent document but other than that had very little to do with it.

A HISTORY OF COCA COLA MARKETING

http://www.solarnavigator.net/solar_cola/coca_cola.htm

 

[SODAPOPBOB]

Here's Coca Cola's official calendar for 1917. Notice it features a straight-sided paper label bottle. Because of time factors involving the original artwork and printing schedules for this particular calendar, there probably wasn't enough time available for them to feature the new contour/hobbleskirt bottle. But that would all change by 1918 when you see the calendar pictured on the next page.

By the way, according to Bill Porter's book, Lauren's Glass Works of South Carolina was the last of the Coca Cola bottle makers to produce and distribute a straight-sided bottle, with the last of these appearing in 1919. So if you have a straight-sided Lauren's Coca Cola bottle marked with a 1917-1918-1919 date code of some type, then you know you have one of the last ever made. However, Bill isn't specific as to how the bottles were marked. But he does say Laurens did not start using the "LGW" until 1919. So I am not entirely sure how you would know whether it is a Lauren's bottle or not.

I have seen three variations of this artwork ...

1. The one here with a bottle on the table.
2. One that shows a half-filled flair glass on the table.
3. One that shows nothing on the table.

[ 1917 Calendar ]

 

[SODAPOPBOB]

[ 1918 Calendar featuring the Hobbleskirt for the first time ]

 

[SODAPOPBOB]

Scroll to page 52 on this link for a "somewhat" better understanding regarding Lauren's Glass and Coca Cola. But it's still a little confusing. It sounds like pre-1919 Lauren's bottles were not marked. If so, then how would you know it's a Lauren's bottle?

Link: http://www.sha.org/bottle/pdffiles/coca-cola.pdf

 

[epackage]

I'm reading it as Pre 19' bottles weren't embossed with "Date Codes" as required by Coke, but they were still embossed LGW...

 

[SODAPOPBOB]

I'm reading it that way too, now. But even if they were marked "LGW," how would someone know whether or not it was a 1919 like the one's Bill Porter refers to? Unless I am missing or misunderstanding something, I might have to email Bill and ask him.

Bob