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7up 'Odd Logo"

iggyworf

Well-Known Member
Mar 13, 2013
1,780
38
S.E. Michigan
Here is a very strange 7up logo I believe to only have been used for 2 yrs, 1977 & 1978. I cannot confirm this though as it is very hard to research this logo. I just got the 16 oz one the other day. I new it was around but took awhile to find one. Not sure why it didn't catch on. They are all U.S. bottles.

The 16 oz is from Owens Illinois 1978. The 1 liter(middle pic) is from Obear Nestor bottling co. 1977 which went out of business in Dec 78 and the other 1 liter is from Liberty Glass co. 1978.

I have seen the (middle) 1 liter on fleebay a few times but only once did I see the other 1 liter and was able to get it. The 16 oz I also got on fleebay and now there is another one up there, but have not seen those ones before. Has anyone else come across these styles before?

I am glad to have all three now..

100_3270.jpg
 
Last edited:

embe

Active Member
Jul 14, 2019
37
6
Almost looks like it should read as "7yup", (positively)
 
Last edited:

RCO

Well-Known Member
May 17, 2012
2,954
38
Ontario , Canada
i don't recall seeing it before , I'd imagine 7 up has used a few different logo's over the years as its been around for so long
 

iggyworf

Well-Known Member
Mar 13, 2013
1,780
38
S.E. Michigan
Canadacan, forgot about the can. I have seen pics of that one before but don't own one. Strange in that I have other common logo 7up bottles from 77 & 78. the 'dot' logo and the 'vertical' logo. They all seem to overlap in those yrs. but those last 2 are the ones that they kept going with.

7up 1.5 litre(Canadian) 75 & 28 oz PL verticle logo 74.jpg
'dot' logo 'vertical' logo
 

Canadacan

Well-Known Member
Sep 21, 2014
1,429
38
British Columbia
Canadacan, forgot about the can. I have seen pics of that one before but don't own one. Strange in that I have other common logo 7up bottles from 77 & 78. the 'dot' logo and the 'vertical' logo. They all seem to overlap in those yrs. but those last 2 are the ones that they kept going with.
Yes I'm sure it over lapped. I wonder if it was just a trial design for a couple of years possibly in select states? I'm pretty sure I had seen the can before the bottles.
 

iggyworf

Well-Known Member
Mar 13, 2013
1,780
38
S.E. Michigan
Thanx everybody. As far as I know these are the only sizes out there and the can. I agree Canadacan on it being a test logo in select areas.
 

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