7up Paper Label Very 1st?

[SODABOB]

To help establish a timeline for Squeeze Bottling, I thought it best to start with this newspaper Ad and Article.

Notice ...

Address = 314 W. Foster
Phone = 146

1929

1931

Even though they were in operation as early as 1929, they did not Incorporate their company until 1931 - which wasn't unusual. Notice the name Dekel - which was referred to in a couple of earlier post.

Notice Address = 1041 South Union Street

 

[SODABOB]

Squeeze Bottling Works

Notice Address = 1041 South Union Street

Classified Ad - Want To Buy section

1936

Dekle Coal & Beverage Company

Notice ...

Address - 1041 South Union Street
Phone = 4651

Classified Ad - Want To Buy section

1937

 

[SODABOB]

Fast forward to 1947

7-Up Bottling Co.

Notice Address = 1041 South Union Street

 

[iggyworf]

So is 1936 the earliest record of Squeeze Bottling Works using the 4651 phone number that you can find? By the way good work again.

 

[SODABOB]

Rich

This news clipping not only answers your question - but it also creates a new one.

In other words ...

Except for your paper label, I cannot find any indication that Squeeze Bottling Works ever BOTTLED 7-Up. There are no Ads, Articles, or other references to confirm it. Nor can I find an ACL 7-Up bottle from Kokomo. I'm starting to suspect that Squeeze Bottling was only a distributor for 7-Up, and that it was actually bottled in one of the nearby cities such as Indianapolis, Lafayette, or Muncie, and then transported to Kokomo for distribution.

1931

Distance between Kokomo and Indianapolis = Appx. 60 Miles

 

[SODABOB]

This could be the missing link - although the 1935 date when they began operation seems a little late ???

1936 ~ Indianapolis, Indiana

 

[SODABOB]

Rich

I discovered something that MIGHT date your paper label. I still need to do some more research, but my initial findings involve the words ...

Anti Acid

As it stands now, I can only find those words on four 7-Up related items, which I am attaching. I don't know the exact dates for the cardboard sign, the tin sign, or your paper label, but they are definitely early. The ad is the only one of the four that I can confirm as being dated 1931. If we conduct a search for anything else that's 7-Up related and uses the words "Anti Acid" we might be able to narrow things down even better. An interesting thing about your paper label is that it uses the word "Ant" without the letter ' i ' - which I can't explain at the moment, other than it might serve as another clue.

By the way, there are FAKE tin signs out there, so buyers beware!

 

[SODABOB]

HYPOTHESIS / INCONCLUSIVE / UNCONFIRMED / REQUIRES MORE RESEARCH / ETC.

Please note all of the above, but as it stands now I am leaning toward ...

A 1930-31 7-Up Paper Label on a 1932 Root Bottle

 

[iggyworf]

Bob i am sure you know about this pic from a post of yours here back in 2010.

 

[hemihampton]

a 1930-31 label on a 1932 bottle does not make sense, either the factory went into the future or some one slapped it on the wrong year bottle recently?