Gold Seal soda bottle by coca cola

[SODAPOPBOB]

I'm trying my best to find an explanation why Coca Cola changed the name Gold Seal Ginger Ale to Goldelle Ginger Ale, but if such an explanation exist, it is eluding me. All I can say at the moment is, around 1910-1911 they dropped the name Gold Seal like a hot potato and started using Goldelle. As we know, they started out by saying Goldelle was "Formerly" called Gold Seal. However, if the image in this newspaper ad is a true representation of a Goldelle label, notice where they use the word "Celebrated" instead of "Formerly." Which suggest Goldelle must have been a fairly well known and distributed by that time (1919). From ... The Daily Illinois ~ June 13, 1919

 

[SODAPOPBOB]

This is the earliest image I can find for Gold Seal Ginger Ale which is described as being from 1907

 

[SODAPOPBOB]

P.S. As I hinted at earlier, it appears that all of the roads related to Coca Cola / Gold Seal Ginger Ale lead directly to the ... Western Coca Cola Bottling Company ~ Chicago, Illinois

 

[SODAPOPBOB]

Speaking of the Western Coca Cola Bottling Company of Chicago ... I had to double-check the dates, and as near as I can determine the information in the attached snippet appears to be incorrect. It's from Cecil Munsey's 1972 book, "The Illustrated Guide To The Collectibles Of Coca Cola." Notice where it says ... "... a poster, used in 1905, jointly advertising Coca Cola and Goldelle Ginger Ale." Based on the dates I've uncovered, I'm about 99% certain the information in Munsey's book is a typo of some type and that it was Gold Seal Ginger Ale and not Goldelle that was connected with the 1905 date. To help support my claim, reread the trademark information on this link where it clearly states ... https://books.google.com/books?id=Evw4AQAAMAAJ&pg=RA1-PA96&lpg=RA1-PA96&dq=goldelle+ginger+ale&source=bl&ots=TtJhMn-9v8&sig=Sn27UC8rtXgPoVhYSeph7QVavuA&hl=en&sa=X&ei=oYzPVJPxLpTVoATo2YCIBA&ved=0CD4Q6AEwBA#v=onepage&q=goldelle%20ginger%20ale&f=false 1. Goldelle2. Used since July, 19103. Filed February 12, 19214. Published July 15, 1921 The so called "poster" that Munsey refers to, which he shows a picture of in his book, is the identical picture as that on the 1913 calendar shown below, except in the Munsey book the calendar part is missing. Aside from what I believe to be incorrect information in Munsey's book, I can find zero evidence to support that Goldelle Ginger Ale dates to any earlier than 1910. Nor can I find any evidence to support that Gold Seal Ginger Ale dates to any later than 1910. But regardless of all of that, my main reason for even mentioning this is to point out that I do believe Munsey got the part right where he denotes that ... 1. Godelle was not a Coca Cola product.2. The Western Coca Cola Bottling Company was a bit of a rebel. [Attachments ] 1. Snippet from Munsey book2. 1913 Coca Cola calendar ( which is the so called poster Munsey claims is from 1905)

 

[SODAPOPBOB]

Here's a 1911 Coca Cola calendar. Notice in the lower left corner where it has ... Goldelle Ginger Ale / Formerly Gold Seal

 

[SODAPOPBOB]

Inconclusive Conclusion / More Questions As near as I can determine, neither Gold Seal nor Goldelle Ginger Ale were Coca Cola products but rather were separate brands bottled by various Coca Cola bottlers in the United States. And yet, even with this said, one has to wonder why Gold Seal Ginger Ale went on to become a Coca Cola product in Canada? [ Attachment ] From a patent/trademark publication ... The Coca Cola Company ~ Toronto, Canada ~ Gold Seal Ginger Ale ~ 1911

 

[SODAPOPBOB]

P.S. / Reminder Take another look at this Goldelle Ginger Ale trademark and notice there is no mention of Coca Cola whatsoever. I assure you if the Coca Cola Company had anything to do with the brand their name would have been included with application. However, it does show "Chicago" as a location, but this does not mean the Western Coca Cola Bottling Company created it. Goldelle Ginger Ale originated in Chicago, but it was a separate brand. https://books.google.com/books?id=Evw4AQAAMAAJ&pg=RA1-PA96&lpg=RA1-PA96&dq=goldelle+ginger+ale&source=bl&ots=TtJhMn-9v8&sig=Sn27UC8rtXgPoVhYSeph7QVavuA&hl=en&sa=X&ei=oYzPVJPxLpTVoATo2YCIBA&ved=0CD4Q6AEwBA#v=onepage&q=goldelle%20ginger%20ale&f=false

 

[SODAPOPBOB]

Lastly (For the time being) Scroll to Page 216 of the link I just posted and you will find this ...

 

[SODAPOPBOB]

This is what I believe Cecil Munsey should have said in his 1972 book and the Western Coca Cola Bottling Company poster he was referring to ... (With this particular poster dating 1907)

 

[SODAPOPBOB]

According to Cecil Munsey's 1972 book, the Western Coca Cola Bottling Company in Chicago was established in 1905. This appears to be accurate and is supported by other accounts including this one ... http://www.tinviennaartplates.com/western-coca-cola/ Scroll past the Vienna plates part where you will find the 1905 date along with a reference for a John Thomas Lupton. Lupton partnered with Joseph Brown Whitehead who was one of the original bottlers of Coca Cola along with Benjamin Franklin Thomas in Chattanooga, Tennessee in 1899. Lupton purchased a half interest in the first parent bottling franchise operation from Whitehead in 1899. The Western Coca Cola Bottling Company was the third parent bottling operation established in 1905.