SODABOB
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In search of (bottle related) clues...
I'm not sure this tells us very much, but I thought it was interesting and worth taking another look at. Its the original Vernor's trademark document filed on March 29, 1911 and registered on August 15, 1911. Notice the part I underlined in the Declaration where it says ...
... that the mark has been in actual use as a trademark of the applicant for ten years next preceding February twentieth, nineteen hundred and five, ...
Note: The term "Trademark" pertains to the word "Vernor's" in relation to ginger ale and ginger ale extract, but not necessarily to the product itself. That's why trademarks are sometimes referred to as "Word-marks." The registering of products and product containers falls under the category of "Patents" and not trademarks. Just as the words Coca Cola pertain to a "Trademark" and their bottle designs fall under "Patents."
Anyway, the main reason I'm focusing on this is because of the way its worded. It doesn't say "at least" ten years, but is very specific about the date February 20, 1905. And when you do the math, 1905 minus ten years is 1895.
My question/observation is this ...
What occurred on February 20, 1895 that was important enough to include that specific date in the official trademark document?
I'm not sure this tells us very much, but I thought it was interesting and worth taking another look at. Its the original Vernor's trademark document filed on March 29, 1911 and registered on August 15, 1911. Notice the part I underlined in the Declaration where it says ...
... that the mark has been in actual use as a trademark of the applicant for ten years next preceding February twentieth, nineteen hundred and five, ...
Note: The term "Trademark" pertains to the word "Vernor's" in relation to ginger ale and ginger ale extract, but not necessarily to the product itself. That's why trademarks are sometimes referred to as "Word-marks." The registering of products and product containers falls under the category of "Patents" and not trademarks. Just as the words Coca Cola pertain to a "Trademark" and their bottle designs fall under "Patents."
Anyway, the main reason I'm focusing on this is because of the way its worded. It doesn't say "at least" ten years, but is very specific about the date February 20, 1905. And when you do the math, 1905 minus ten years is 1895.
My question/observation is this ...
What occurred on February 20, 1895 that was important enough to include that specific date in the official trademark document?