morbious_fod
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ORIGINAL: morbious_fod
My theory of the Eye-Se brand is that it was a flavor line for Nu-Grape in the mid-1920's. I know that there was mention of one of these being bottled by a Coca-Cola Bottling Company, Nu-Grape itself was bottled by the Bluefield Coca-Cola Bottling Company in Bluefield, WV, so it is possible that they would be bottling a Nu-Grape product. It appears to be very possible that the Eye-Se brand would become the Nu-Icy (New Eye-Se) brand by the late 1920's, which itself was a Nu-Grape flavor line. Eventually this brand would be partially, because there were still a few bottlers who kept the Nu-Icy brand alive for longer, replaced by the Five Points Beverage flavor line by the late 1930's, only to be itself phased out in favor of the Sun Crest Beverages line.
Looks like my theory is correct. As this article from Nu-Grape's own 3 Rings bottler magazine from November 1927 about the response to their "recently announced" Nu-Icy line, in which they mention that their bottles are the same size as the "present nine ounce Eye-Se bottle". If the brand wasn't theirs then they wouldn't be mentioning it in their own company magazine.