A different variant sold on eBay, same one on Flickr.Court Case about the company. Earlier Thread. Veep came out right before Sprite, and it only was open for a few years. Yours looks like an earlier variant, I think they are harder to find then the newer version.
I have a friend who lives in NY, bought a Coca-Cola machine ( I think it was a Vendo 39) and it wasstill filled with these Veep bottles.. He took them to a swap meet and said they sold fast.. saidhe wished he would have kept a few... Great looking bottle and a nice Go With if you're a Coca-Cola collector...
The 1953 snippet I posted was referring to a Coca Cola vice president and not to the Veep brand of soda. I discovered "Veep" was an abbreviation for vice president.
From ..
Word Origin & History
Veep:
1949, American English. Headline word, coined from V.P., abbreviation of vice president.
Online Etymology
"James T. Murray of the Coca-Cola Bottling Company of New York, Inc. Created Veep, a lemon lime drink and the Sparkling line of beverages which included orange, ginger ale and club soda flavors in 1958. Both beverage lines were test marketed in 1959, and by spring of 1960 they were sold within the three state territory of the New York bottler, New York, New Jersey and Connecticut."
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Because the term "veep" was so commonplace in the 1950s when referring to corporate vice presidents and the like, I suspect it might have been the influence when James Murray came up with the soda brand name.
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This is the latest ad I could find for Coca Cola's VEEP
From ...
The Bridgeport Post ~ Bridgeport, Connecticut ~ April 16, 1964
The last picture is one of the cans that Leon referred to.