7oz 7up 1954-1979

[Bad3555]

It seems hard for me to find exacts concerning these bottles as I struggle to find any 7up books pertaining to information about ACL changes during this time period. Alot of the members have been very helpful in this regard and I do appreciate that. So what I have decided to do is list the information I have learned from my 7up collection. Please understand these are just posted as generalizations I have noted from my personal collection. There will always be variations and overlaps. I hope this helps new collectors build a general timeline on the ACL changes from 1954-1979 on the 7oz bottles.

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In my collection 1953 was the last year of the swimmer girl. Starting in 1954 and continuing to 1963 bottles contained a white neck acl and a red front acl.

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In 1964 the neck acl was changed to a redesigned red logo with the bottom logo remaining the same. In my collection, this was only used one year.

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1965 brought about a change as the words 7 FLUID OUNCES were added directly below the neck logo. This style was used 1965-1968

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Then in 1968, the 7 FLUID OUNCES was moved from under the neck logo to to it's new location bottom front, directly below the main 7up YOU LIKE IT-IT LIKES YOU main acl. In my collection this design was only used in 1968.

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1969 brought a totally revised bottle with a vertical 7up acl with a red dot. A new neck acl and the words 7 FLUID OUNCES once again bottom front under the main acl. First year I noted identical fronts and backs. This version was used from 1969-1970

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The last variation I found began in 1971. Everything was the same as the 69-70 bottles except that the words RETURN FOR DEPOSIT were added directly below the top neck logo. As far as I can tell this variation was used from 1971-1979 when the 7 ounce bottles were discontinued. I personally have bottles to 1977. I am currently looking for 1978 and 1979. I have been told by 7up collectors on our forum they have seen Canadian 7 ouncers to 1979. I'm assuming they also made them in the US. A fact I'm not thoroughly sure of. #Note# I did find one bottle in my collection that was 1971 and didn't have RETURN FOR DEPOSIT on it. (1 out of 6 bottles)

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Comments and corrections are always welcome as it is my goal to be as factual as possible. Thanks!

 

[Burkenhill]

Thank you so very much for posting this information. My 7up collection is mostly restricted to pre-1954 and because of that I'm unfamiliar with the changes you have outlined up to 1979. Very interesting. Rick in BC

 

[shadeone]

This is the best writeup of post "swimsuit girl" bottles I've seen! Great job!

 

[jrfalen]

Great research! What is the latest one you've seen that lists a city on the back? I have a 1965. I am putting together a list of cities that I've found on 7up bottles. So far I have a little over 300 including Canadian ones. I will try to post it in this forum, but I'm not quite sure how.

Attached is a 1968 variation that must have been considered for the new logo. I passed on one the first time I saw it because I didn't know what it was, but luckily was able to get this one. It is the only Armstrong 7up bottle that I have in my collection.

I have one 1953 bottle that is is the non swimmer style. I don't have any swimmer bottles that are later than 1953.

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[Bad3555]

Great research! What is the latest one you've seen that lists a city on the back? I have a 1965. I am putting together a list of cities that I've found on 7up bottles. So far I have a little over 300 including Canadian ones. I will try to post it in this forum, but I'm not quite sure how.

Attached is a 1968 variation that must have been considered for the new logo. I passed on one the first time I saw it because I didn't know what it was, but luckily was able to get this one. It is the only Armstrong 7up bottle that I have in my collection.

I have one 1953 bottle that is is the non swimmer style. I don't have any swimmer bottles that are later than 1953.

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Wow, thanks for all your comments, I looked through all my bottles on display and I believe I did find a 66 bottle with a city on the back. I'll post some pictures. I had trouble taking a picture of the date, but I believe it's a 1966. I looked at in good light with a magnifying glass for quite a while.

 

[Bad3555]

Great find on that 68 Armstrong, I would love to have one like that! Now I'm heading to my attic to check all 60's bottles for cities! And a 53 non-swimmer!

 

[WesternPA-collector]

Very nice informational directory about 7up bottles in the 1954 to 1979 era! The only thing I have to add, technically there was a re-release of the swimsuit girl design for the 1978 commemorative bottle. I have one made by Glenshaw.

 

[Newtothiss]

Lol. I dug into some packed up bottles to see if I had any that differed(53-68)

 

[jrfalen]

I checked my garage stash that I haven't inventoried yet and found a 1967 from Jefferson City, MO. So far it is only Liberty Glass from Missouri that had named bottles after 1965.

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[jrfalen]