7oz 7up 1954-1979

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iggyworf

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It seems hard for me to find exacts concerning these bottles as I struggle to find any 7up books pertaining to information about ACL changes during this time period. Alot of the members have been very helpful in this regard and I do appreciate that. So what I have decided to do is list the information I have learned from my 7up collection. Please understand these are just posted as generalizations I have noted from my personal collection. There will always be variations and overlaps. I hope this helps new collectors build a general timeline on the ACL changes from 1954-1979 on the 7oz bottles.

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In my collection 1953 was the last year of the swimmer girl. Starting in 1954 and continuing to 1963 bottles contained a white neck acl and a red front acl.View attachment 236646View attachment 236647

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In 1964 the neck acl was changed to a redesigned red logo with the bottom logo remaining the same. In my collection, this was only used one year.View attachment 236648View attachment 236649

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1965 brought about a change as the words 7 FLUID OUNCES were added directly below the neck logo. This style was used 1965-1968View attachment 236650View attachment 236651

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Then in 1968, the 7 FLUID OUNCES was moved from under the neck logo to to it's new location bottom front, directly below the main 7up YOU LIKE IT-IT LIKES YOU main acl. In my collection this design was only used in 1968.View attachment 236652

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1969 brought a totally revised bottle with a vertical 7up acl with a red dot. A new neck acl and the words 7 FLUID OUNCES once again bottom front under the main acl. First year I noted identical fronts and backs. This version was used from 1969-1970


View attachment 236653

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The last variation I found began in 1971. Everything was the same as the 69-70 bottles except that the words RETURN FOR DEPOSIT were added directly below the top neck logo. As far as I can tell this variation was used from 1971-1979 when the 7 ounce bottles were discontinued. I personally have bottles to 1977. I am currently looking for 1978 and 1979. I have been told by 7up collectors on our forum they have seen Canadian 7 ouncers to 1979. I'm assuming they also made them in the US. A fact I'm not thoroughly sure of. #Note# I did find one bottle in my collection that was 1971 and didn't have RETURN FOR DEPOSIT on it. (1 out of 6 bottles)

View attachment 236654View attachment 236655

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Comments and corrections are always welcome as it is my goal to be as factual as possible. Thanks!
I will start checking all my 7up bottles to see if they match up with yours. Excellent!
 

iggyworf

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Great research! What is the latest one you've seen that lists a city on the back? I have a 1965. I am putting together a list of cities that I've found on 7up bottles. So far I have a little over 300 including Canadian ones. I will try to post it in this forum, but I'm not quite sure how.

Attached is a 1968 variation that must have been considered for the new logo. I passed on one the first time I saw it because I didn't know what it was, but luckily was able to get this one. It is the only Armstrong 7up bottle that I have in my collection.

I have one 1953 bottle that is is the non swimmer style. I don't have any swimmer bottles that are later than 1953.
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I have 3 of these bottles with the 'inverted' white on the 7up logo. All Armstrong Glass and all from 1968.
 

jrfalen

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Nice Iggy, that's really interesting. Maybe someone at Armstong just got the colors mixed up

Do you have any other Armstrong 7up bottles with normal ACLs?

Has anyone seen the reversed ACL on any other size bottle?

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Bad3555

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I have 3 of these bottles with the 'inverted' white on the 7up logo. All Armstrong Glass and all from 1968.
Would love to see them, if you get a chance please take some pictures my friend!
 

jrfalen

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Hi MM43, nice bottle! The ones from the 1940s and 50s typically had city names, and the use tapered off by the 1960s. So far 1967 is the latest we have seen. Do you have anything from 1967 or later?

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MM43

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The only other 7up items I have are cans from the early 70's.
 

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