ATTENTION! FORUM MEMBER squirtbob ~ EARLY SQUIRT BOTTLING NEWSPAPER ADS

[SODAPOPBOB]

I hit a dead-end with this one. It is the absolute earliest mention of Squirt I can find related to Ma's Bottling or any other bottler in Lebanon, Pennsylvania ... From ... Lebanon Daily News ~ Lebanon, Pennsylvania ~ August 20, 1952

 

[SODAPOPBOB]

For squirtbob and/or anyone who has some expertise on the subject ...

Question:

If a bottler had dozens and possibly even hundreds of wood crates, and then the parent company changed a slogan or something about the brand, would the bottlers be required to toss out the older crates and buy new ones? Or would the bottler only be required to replace them as needed when the older crates finally fell apart from continuous use?

I've never researched or read anything related to this subject and thought others might have some insights.

Thanks

 

[SODAPOPBOB]

Bob

Good News!

And you're really going to like this one. Its the first ad I've been able to find that connects the 4211 phone number to 216 N. 12th Street. Remember, 216 N. 12th Street was the earlier address for Ma's Bottling before they relocated to 37 North Sixteenth Street. And even though the ad does not indicate who the party was, it cannot be a coincidence that the phone number and address are the same as those we have seen for Ma's Bottling - it had to of been someone at Ma's Bottling who was selling the car. I realize this doesn't connect your Squirt crate to 1939-1940, yet, but it's getting closer. However, let's not forget that Ma's Bottling wasn't established in Lebanon until April of 1946. But if someone in Lebanon other than Ma's was bottling Squirt prior to 1946, I still don't understand why there are no Squirt ads prior to 1952.

From ...

1. Lebanon Daily News ~ Lebanon, Pennsylvania ~ October 29, 1948

2. Re-post from 1950 to confirm Ma's Bottling located at 216 N. 12th Street

 

[squirtbob]

I hope someone posts information relative to your questions about wood crates. I have a crate for squirt that has a yellow background and cursive script red lettering. I would date in around 1947. It is divided into 4 sections. I don't have one but I know that they made paper cartons in the late 40's and 4 of them would fit perfectly in this style box. Somewhere along the line they discovered that less wood x many crates = less weight = savings. Again, good find. Bob, did you ever appear on Dragnet?!

 

[SODAPOPBOB]

Bob

Just call me "Sergeant Friday" ( or should I say, just call me "Little Squirt" ) []

More good news!

And in case you're wondering why I'm finding this stuff now, its because this is the first time I have searched out the 216 N. 12th Street address.

The following will confirm the Dengler's still owned the 216 N. 12th Street property in 1942 and 1945 ...

From now on the letters LDNP stand for "Lebanon Daily News" in "Pennsylvania"

1. LDNP ~ March 20, 1942 ( Some kind of real estate transfer for $1.00 ??? )

2. LDNP ~ March 9, 1945

 

[SODAPOPBOB]

P.S. I'm not sure who Ross B. Dengler was, but possibly the brother of William T. Dengler ???

 

[SODAPOPBOB]

Just for the record ... Ross B. Dengler was the son of William T. Dengler - thus the name "Dengler & Son Bottling." Private Herbert Dengler was the son of Ross Dengler and grandson of William T Dengler. Later on, around 1939, the name was changed to "Dengler & Sons" (plural) but I'm not sure who the second son was. At one point Ross Dengler was the manager of the Coca Cola bottling plant in Harrisburgh, Pa., but he quit that position in 1923 when he and his father bought the "Fegan Bottling Works" in Lebanon, at which time they changed the name. The Dengler family was very prominent in Lebanon at one time and the newspapers contain more Dengler names than I can keep track of. But even with so much information available for the Dengler family and Dengler Bottling in particular, there still isn't a single reference that I can find to indicate they ever bottled Squirt. It still stands that the earliest mention of Squirt in Lebanon, Pa. was in 1952 and was connected to Ma's Bottling.

 

[SODAPOPBOB]

Another, "Just for the record" ... So far, the earliest date I can find for the 4211 phone number is 1948. And by that time Ma's Bottling had bought Dengler Bottling, which occurred in 1946.

 

[SODAPOPBOB]

Current Summarization / Timeline ... (While its still fresh in my notes and in my mind) [8|] "THE EVOLUTION OF A SQUIRT BOTTLER IN LEBANON, PENNSYLVANIA"
1914 ... Earliest date found for (Simon P.) Fegan Bottling Works located on North Eighth Street.
1923 ... William T. Dengler and son Ross B. Dengler purchase Fegan Bottling Works.
1923 ... The name Fegan Bottling Works changed to W. T. Dengler & Son Bottling.
1925 ... Address for Dengler & Son Bottling is Partridge and Monument Streets.
1942 ... Address for Dengler Bottling is 216 N. 12th Street. Phone number unknown.
1946 ... Brothers John Piergallini and Guido Piergallini purchase Dengler Bottling.
1946 ... The name Dengler Bottling changed to Old Fashion Ma's Bottling.
1946 ... Address for Ma's Bottling is 216 N. 12th Street. Phone number unknown.
1948 ... Phone number for Ma's Bottling is "most likely" Lebanon 4211. (Car for sale classified ad).
1951 ... Piergallini brothers legally apply for the name "Ma's Bottling"
1951 ... Calendar for Ma's Bottling shows 4211 phone number.
1952 ... Earliest newspaper reference for Squirt in Lebanon, Pa.
1952 ... Earliest known address for Ma's Bottling at 37 North Sixteenth Street.195? ... Ma's Bottling, 37 North Sixteenth Street. Phone number 4211. (Black notepad / Likely pre 1954).1954 ... Ma's Bottling, 37 N. 16th Street, Phone Lebanon 2-8701 (Earliest 2-8701 for this address).
1958 ... Piergallini brothers purchase Krim Beverages on 406 Broad St. but do not change the name.1966 ... Ma's Bottling wins Squirt Company award. (Just one of many).1974 ... Piergallini brothers sell Ma's Bottling to multiple Firms and cease as owner operators. ~ * ~

Just for the fun of it, here's a brand of soda pop that was bottled by the Coca Cola Company in Harrisburg, Pa. while Ross B. Dengler was still the manager there in 1923.

( Has anyone ever heard of it? I haven't until now! )

Good-Grape "Fruit of the Vine"

LDNP ~ May 21, 1923

( You might have to save and zoom it to read all of the details )

 

[SODAPOPBOB]

No Good-Grape bottle (yet) but I discovered it was bottled in more than one state. This cap ... Sold on eBay in December 2013 for $375.00