I'm currently researching the Gallup Mercantile Company and believe Navajo Land Fine Beverages was a Coca Cola related soda, but I'm not sure of all of the dates yet.
I apologize for the extremely poor quality of this picture but it was the best I could do. Its a Coca Cola ad from June 18, 1941 with Gallup Mercantile Company on the very bottom. So there is a definite connection of some kind between the two companies. But what I don't know and hope to find out is exactly when my Navajo Land bottle was made. Every reference I have seen so far simply describes them as 1940s but with no specific dates. However, "most" Coca Cola related bottles should have Coca Cola embossed on them. But as far as I know the Navajo Land bottle does not. ???
I received the Navajo Land bottle recently and it is in such pristine-mint condition that I can barely believe my eyes. The eBay seller said there was a "flea bite" on the side but it took me several minutes to find it, and even then I couldn't see it without a magnifying glass and could only barely feel it with my finger tip.
It does not have Coca Cola on it but is embossed on the heel with Gallup Mercantile Co. / Gallup, N. Mex. On one side of the heel it is also embossed with a ...
6
and on the other side with ...
1092
On the base it is embossed with a C-in-a-circle for the Chattanooga Glass Company, Chattanooga, Tennessee. Plus, 10 FLU. OZS.
I do not know for certain what the numbers represent but suspect the 1092 is a style code. As for the 6, it too is a mystery but "might" stand for 1946. I have yet to figure out how to accurately date Chattanooga Glass bottles.
The seller also said the bottle had a purple tint to it, which I was skeptical about at first until I received it. It does in fact have a purpleish tint, which is faint but noticeable when put next to a clear glass bottle. I can't explain the purple tint but doubt it is due to sun coloring. The bottle appears to be uncirculated and I will never have a need to upgrade.
Thanks to everyone who took an interest in this topic, especially member Oklabottles.