Vernors Ginger Ale 150th B-Day

[SODAPOPBOB]

P.S. ~ P.S.

I can't say for certain, but it appears to me the original 1892 Goldberg Brothers Department Store building is still standing.

 

[SODAPOPBOB]

P.S. ~ P.S. ~ P.S.

I checked and the address for the "Kit Ace Clothing Store" that Leon and I posted pictures of and that's currently located on the southwest corner of Woodward and Clifford is ...

1459 Woodward Avenue

(But I have no clue when the address changed from 235 to 1459)

 

[SODAPOPBOB]

This is the earliest date I can find for ...

1459 Woodward Avenue

Detroit Free Press - July 20, 1924

Note: I don't know if this was in the original Vernor building or a newer building - but now that I have the right address, I'm going to try and find out. I'm curious when the original Vernor building was torn down.

 

[SODAPOPBOB]

I will post some more information and attachments later, but for now it appears that Vernor's original building was torn down ...

... sometime after 1936

Later Alligators - I'm just leaving to go to my daughter's for some 4th of July fun!

 

[hemihampton]

Nice Detective work. I thought I noticed what looked like that Goldberg Building still standing also. If you double click my one pic you can read the 1459 address an kit Ace store. LEON.

 

[SODAPOPBOB]

Leon

Thanks

This next picture is of poor quality but will confirm that Vernor's old building at 235 Woodward Avenue was still standing as of ...

Detroit Free Press - March 16, 1913

Compare it to the circa 1896 picture and you will see its from the same angle and shows the same power lines as well as the same chimneys on the Vernor and Goldberg building. Its a clearance ad for Goodyear raincoats but I don't know if they leased the entire building or just the ground floor. Also notice the tall building behind the Vernor building, that wasn't there in 1896.

 

[SODAPOPBOB]

Ads like the following have me a little confused and is where I'm coming up with the possibility that the old Vernor building was still standing as late as 1938.

The ads involve "Karsten's Kafeteria" (Sometimes spelled 'Cafeteria') that I have seen lots of ads for, and which was a popular place to eat in Detroit in the 1920s and 1930s.

Detroit Free Press - February 20, 1920

Notice:

1. 235 Woodward Avenue
2. 2nd Floor



Detroit Free Press - July 11, 1935

Notice:

1. 1459 Woodward Avenue
2. Second Floor



Detroit Free Press - May 1, 1938

Notice:

1. 1459 Woodward Avenue
2. 24 year old (Business)
3. Same Location
4. 2nd Floor




Footnote: I don't consider this as confirmation that the Vernor building was still standing in 1938, but its pretty close and I will continue to look for more substantial proof.

 

[SODAPOPBOB]

P.S.

1938 - 24 years = 1914

 

[hemihampton]

Looks like they changed the address sometime between 1920 & 1935. LEON.

 

[SODAPOPBOB]

The earliest date I have found so far for 1459 Woodward Avenue is ...

1922

I have seen brief references that suggest it was 1920 when the address changes occurred, but I have not found any confirmation for that date.

This article is about the violin dealer named Adolph Krug that I posted an ad for earlier ...