7up 'Odd Logo"

**iggyworf** · 11-14-2019, 04:40 PM

Here is a very strange 7up logo I believe to only have been used for 2 yrs, 1977 & 1978. I cannot confirm this though as it is very hard to research this logo. I just got the 16 oz one the other day. I new it was around but took awhile to find one. Not sure why it didn't catch on. They are all U.S. bottles.

The 16 oz is from Owens Illinois 1978. The 1 liter(middle pic) is from Obear Nestor bottling co. 1977 which went out of business in Dec 78 and the other 1 liter is from Liberty Glass co. 1978.

I have seen the (middle) 1 liter on fleebay a few times but only once did I see the other 1 liter and was able to get it. The 16 oz I also got on fleebay and now there is another one up there, but have not seen those ones before. Has anyone else come across these styles before?

I am glad to have all three now..

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**Canadacan** · 11-14-2019, 07:17 PM

Hey way to go!...such a strange logo, I know it is also on cans as well such as this. Canada never had this logo at all.

**WesternPA-collector** · 11-14-2019, 08:58 PM

Those are nice! I've never seen this logo, but also never knew to look for it either. I can't find any info for this logo being used. This is the site I usually use to look up logos:

https://logos.fandom.com/wiki/7_Up_(...2.E2.80.931980

**embe** · 11-14-2019, 09:20 PM

Almost looks like it should read as "7yup", (positively)

**hemihampton** · 11-14-2019, 11:24 PM

Never seen those before, cooler looking then the old or usual logo. LEON.

**RCO** · 11-15-2019, 08:23 AM

i don't recall seeing it before , I'd imagine 7 up has used a few different logo's over the years as its been around for so long

**iggyworf** · 11-15-2019, 02:28 PM

Canadacan, forgot about the can. I have seen pics of that one before but don't own one. Strange in that I have other common logo 7up bottles from 77 & 78. the 'dot' logo and the 'vertical' logo. They all seem to overlap in those yrs. but those last 2 are the ones that they kept going with.

'dot' logo 'vertical' logo

**Canadacan** · 11-15-2019, 10:40 PM

Originally Posted by iggyworf

Canadacan, forgot about the can. I have seen pics of that one before but don't own one. Strange in that I have other common logo 7up bottles from 77 & 78. the 'dot' logo and the 'vertical' logo. They all seem to overlap in those yrs. but those last 2 are the ones that they kept going with.

Yes I'm sure it over lapped. I wonder if it was just a trial design for a couple of years possibly in select states? I'm pretty sure I had seen the can before the bottles.