SODAPOPBOB
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Kevin: Coca Cola did indeed make the large store display bottles - but there are also reproductions out there - it all depends on how they are marked - be sure to get some good pictures of the base as well as the side markings. If original and in near-mint condition, I'd say easily worth $200+, especially if it has the original cap. Hopefully the information from these two links will assist you ...
[URL=http://www.hakes.com/item.asp?Auction=202&ItemNo=95176]http://www.hakes.com/item...n=202&ItemNo=95176
http://earlycoke.com/1937displaybottle.html
[URL=http://www.hakes.com/item.asp?Auction=202&ItemNo=95176]http://www.hakes.com/item...n=202&ItemNo=95176
http://earlycoke.com/1937displaybottle.html