I'm honestly not sure which of these two bottle caps was 7up's first, but I believe its the one with Seven Up spelled out. This is the only example of it I'm aware of but have seen lots of the other cap, which is one of the reasons I consider the Seven Up example to be the first. Notice the second picture is the same cap that's illustrated in the 1931 ad that I posted earlier.
Are you familiar with this one? Its the only one I'm aware of that comes the closest to the one you just posted.
As far as I know there are very few 7up bottles that have "Alkaline Reaction" on them. But what's weird is the seller says its a 1937, and yet his description of the base embossing obviously indicates its a 1936 Owens-Illinois bottle. It apparently has Los Angeles on the base but definitely Fresno, California on the back ...
7UP Green 6 1/2 oz.(EMPTY) Bottle. With Eight Bubbles (1937) and Bubble Girl.
Very Rare due to the scarcity of the reverse wording and 6.5oz instead of 7oz..
It would be VERY difficult to find another. Some books I have researched have stated that the wording used on this model may have been used in test markets only and the response to "Alkaline Reaction" didn't go over well with customers, so they changed the wording before sending the bottles into nationwide markets.
Description: 8" Tall X 2.25 Base
Front; in ACL 7up Reg. U.S. Pat. Off. With girl in swim suit, On the neck is Embossed u7p (not 7up).
Reverse: A COOLER OFF, A FRESHER UP, ALKALINE REACTION, SETTLES THE STOMACH._SEVEN UP BOTTLING CO. FRESNO,CALIF.
On the neck another u7p.
Bottom: Embossed Around the Edge, SEVEN UP BOTTLING CO. LOS ANGELES, Middle is 7 UP 24 <(O)> 6
CONDITION: Has Chip on the HEEL **SEE PICTURES Zoom In**! The Bottle is in SUPER Condition other than the Chip!
Bob, as to post #14, I think I have at least seen that one once or twice before. So that one must be another tough one to find. I have never seen the one I posted a link to until the other day when I saw it on Ebay.
I will double check all my bottle date codes. It might take another day, because all bottles are packed in crates right now.(remodeling basement)but I am only aware of those 3 makers as of now. I will try to do some searching also. I am back to work full time now so a lot less time at the computer.
Of the dozens of paper label 7up bottles I have looked at today (on eBay and elsewhere), this is the only one that sparked my interest. I especially like it because ...
1. Its generic
2. No neck embossing
3. "Lithiated" on label
4. Early cap
Unfortunately, the seller did not include a picture of the base and simply describes it as "1930s" So I sent him an inquiry and asked about the base markings. Hopefully I will hear back from him soon. Of course I have no idea if the bottle, label, and cap are all original to one another, but it has enough of the right ingredients to consider it as a possible contender for a pre 1933-34 bottle. I'll let you know what the seller has to say just as soon as I hear back from him.
Good deal Bob, I looked at that one also. I also seen one as a total fake. It was a PL Listed as a 1935 bottle. The label did state 1935 but the green bottle was a 'blob' top bottle. The person was asking astronomical price for it.
I heard from the seller again and he said the number 3 is the only thing embossed on the bottle and that there is nothing on the heel or elsewhere. Well, all I can say is that it definitely qualifies in the 'generic' department that Bill Lockhart referred to in his article. But other than that, I'm really not sure what to make of it. Although, the seller did say the cap came with the bottle, so that's kinda good news! I might bid on it just for the heck of it! I'll let you know if I do, and especially if I win it.