SODAPOPBOB said:I was in the process of putting together a Royal Crown Cola timeline of my own when I discovered this one ...
http://archives.columbusstate.edu/findingaids/mc204.php
The following is a timeline for Chero-Cola /Nehi/ Royal Crown Cola:
1905 - Claud Hatcher begins creating soft drinks in basement of family grocery store on W. Tenth Street in Columbus, Georgia.1907- Hatcher starts his own bottling works, Union Bottling Works1907- First cola called Chero-Cola, first beverage Royal Crown, a ginger ale1911 - Family grocery discontinued to concentrate on soft drinks.1912- Company name changes to Chero-Cola Co. And sells syrups and concentrates to bottlers under Chero-Cola trademark.1912- Begins selling to franchises, first one in Dawson, Georgia1914 - Lawsuit by Coca Cola over trademark use of "cola"; not won till19441917- WW I Sugar crisis limits use of sugar in soft drinks. Chero-Cola imports and refines Cuban sugar for 3 years.1920- After stockpiling sugar, price drops to 8 cents/pound creating financial hardship1922-26- Shipping practices change from syrup to concentrates, saving container and freight costs and making a fresher taste.1924-1928 Hatcher begins Nehi, a fruit flavored line- orange, grape, root beer1928 - Name changes to Nehi Corporation with stock listed on NY Curb Exchange1929-1932 - Stock market crashes and company loses money for first time1932 - Par-T-Pak introduced in quart size1933- Claud A. Hatcher dies suddenly. His will establishes the Pickett-Hatcher Educational Fund, providing education for millions1934- H.R. Mott becomes second president, reduces debt and streamlines Operations1934- New cola introduced, Royal Crown, using same name as Hatcher's first Ginger ale1934 - New RC Cola first bottled in Dothan, Alabama1934-35 - RC introduces 12 oz. Bottles; 2 full glass for 5 cents1940- Mott becomes chairman of the board and C.C. Colbert becomes president.1946 - Nehi advertises with national celebrities.1950's - RC's and Moonpie, the "working man's lunch" - new advertising Campaign1954- First to nationally introduce a soft drink can1955 -Wilber H. Glenn becomes president.1959 - Third corporate name change to Royal Crown Cola Co.1962- Diet Rite Cola introduced with great success1965-16 oz. Bottle introduced1969 - Bill Durkee becomes president.1969- Cyclamate (sugar substitute) banned by FDA as a carcinogen1975 - RC moves corporate headquarters to Atlanta.2000- Royal Crown acquired by Cadbury-Schweppes and then to Dr. Pepper Seven-Up, Inc.2001 - International RC business sold to Cott Beverages of Ontario