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Paper labels on squat Amber 7up bottle

iggyworf

Well-Known Member
Mar 13, 2013
1,862
48
S.E. Michigan
It's hard to say if they are fake or real and put back on the bottle by someone. I am sure some people put on remakes of old labels back onto bottles and try to sell them for authentic. Although I have some PL 7ups and others I try to stay away from certain ones. the bottle is for sure real though. The fact that it says 'Lithiated' on it shows that it could be old.
 

SODABOB

Well-Known Member
Aug 10, 2016
1,699
63
Wilbanksmw

Your bottle should have a makers mark, date code, and possibly a location embossed on the base. Could you please show us a picture of and/or describe what it says.

Thanks

Bob
 

Burkenhill

Member
Dec 29, 2015
16
3
The price was certainly right! I am always suspicious of the originality of the paper label squats when the label seems too big for the bottle. I have attached a couple of pictures of my paper label squattie. The paper label isn't in the greatest condition but because of that I am confident in saying this is an original label bottle. Note the physical size of the paper label on mine compared to yours. In my opinion mine seems more proportional to the bottle. Yours may be original, or not. I can't say for certain.
 

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SODABOB

Well-Known Member
Aug 10, 2016
1,699
63
Burkenhill

As you probably know, your bottle was made by the Owens-Illinois Glass Co. in 1937, and is original. Your paper label also appears to be original. Speaking of which, is there a copyright date on the lower-right corner of the label? If so, it will likely be one of the following ...

1. (C) 1935 By The Howdy Company
2. (C) 1939 By The Seven Up Company
3. (C) 1949 By The Seven Up Company

The best way I know of to determine if a paper label is original or a counterfeit is to have a paper expert examine it. I have done this myself, and they usually charge a fee. But they will know for certain and will provide you with document with their determination. If that is not an option, another way would be to examine the label with a magnifying loupe (30 X or larger) and see if you can determine the printing process. If a label is original, the loupe should disclose hundreds of tiny dots that are typically not possible to reproduce using a modern scanner or printing device. If it doesn't have the micro-tiny dots, then I would question its originality.
 
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