Pepsi-cola / deco / basket-weave / soda bottle design pattern

[SODAPOPBOB]

P.S.

I forgot to mention that when I search the words 'Tiffany' and 'Tiffany's' in the search box, that it produces zero matches. Which means that whatever it has to say about James Gordon Carr does not include any mention of Tiffany's. If the words 'Tiffany' or 'Tiffany's' was anywhere in the entire book, the search box should be able to find it!

 

[SODAPOPBOB]

Here's the title heading on Page 558 of the 1940 Glass Packer magazine ..

 

[SODAPOPBOB]

So far, this snippet is the only part of the actual 1940 article I have been able to save an image of. Its also on Page 558. I sure would like to find and read the rest of it!

 

[SODAPOPBOB]

Okay, I'm making progress!

These three snippets connect in sequence ...

 

[SODAPOPBOB]

Josh

Notice in the 1940 snippet where it says ...

... how to achieve distinction and merchandising power in approximately two inches of soace

Now go to this link regarding Stephanie Capparell's 2007 book "The Real Pepsi Challenge" and click on the blue Page 54 or else scroll to the page. If I'm reading it right, it sounds like James Gordon Carr's connection with the Pepsi Cola bottle might have involved the ACL / Painted Label bottle and not the embossed, paper label bottle. Maybe the painted label is the "two inches of space" the 1940 article was referring to. Read it and see what you think. You might even have the book ...

https://books.google.com/books?id=-...N#v=onepage&q=James Carr Pepsi Bottle&f=false

 

[SODAPOPBOB]

In other words ...

1. James Shipley Steelman designed and patented the embossed 'wave' bottle in 1940

2. James Gordon Carr designed the acl/painted label for James Steelman's 1940 bottle

 

[SODAPOPBOB]

P.S.

What year were the first Pepsi Cola acl/painted label bottles produced and distributed?

 

[SODAPOPBOB]

In answer to my own question, I believe the first Pepsi Cola acl bottles were produced and distributed in ...

1943

... and were 12 Ounce bottles that had the words "Fountain Syrup" on them. Please correct me if this is incorrect.

 

[SODAPOPBOB]

"Baked-in-Label - Around 1941"

 

[SODAPOPBOB]

This is the earliest Pepsi Cola ad I can find that features the ACL Fountain Syrup Bottle.

From ...

The Palm Beach Post - Florida - December 23, 1942

Note: All the ads preceding this feature the "Sparkling/Refreshing" paper label bottle.