If you look at the seller's other lots, some are ending with the appearance of being sold, but are then relisted. I suspect we'll see a relist on the Jellico Coca-Cola, too. The bottle is from about 1950, it has casewear, and has a cap that says "caffeine " on it - not that old.
I do not know if it is a fact that Coca-Cola was originally made with cocaine, if it was bottled with cocaine that would justify the price AND bring out the drug dogs.