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cowseatmaize

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Maybe this will help. The whole articles are linked and good reads............
The trademark Coca-Cola, drawn in flowing handwriting, became through the years just what Mr. Robinson wanted it to be -- a distinctive and unique trademark for the drink first sold at an Atlanta pharmacy. The famous script has seen slight changes in more than a century, and some of those adaptations appear below.

1887- ...........
http://www.coca-colacompa...e-trademark-chronology__________________________________________________

............1894 … A modest start for a bold idea
In a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage called Coca-Cola impressed the store's owner, Joseph A. Biedenharn. He began bottling Coca-Cola to sell, using a common glass bottle called a Hutchinson.

Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Candler thanked him but took no action. One of his nephews already had urged that Coca-Cola be bottled, but Candler focused on fountain sales.

1899 … The first bottling agreement
Two young attorneys from Chattanooga, Tennessee believed they could build a business around bottling Coca-Cola . In a meeting with Candler, Benjamin F. Thomas and Joseph B. Whitehead obtained exclusive rights to bottle Coca-Cola across most of the United States (specifically excluding Vicksburg) -- for the sum of one dollar. A third Chattanooga lawyer, John T. Lupton, soon joined their venture...............
http://www.coca-colacompa...ny/history-of-bottling
 

MichaelFla

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Thanks, Eric. I knew some of the hutches had script and some didn't. Wasn't sure about how many of each. That Bowling Green bottle doesn't even say Coca Cola anywhere on it. I would have never known they were even a bottler of it based on the bottle alone.Bobby, on the hutch bottles it didn't matter. By the time they got around to using crown tops, they had decided that the distinctive logo would be used for bottles containing Coca Cola, for easy brand recognition. While the script was pretty well standardized in advertising, the bottles from the era contain a variety of subtle changes to the logo, but maintained the basic standards, such as the fishtail initial 'C,' and the banner through the loop in the 'l' from the second 'C.' These little differences were slowly changed to become the same while they were standardizing on the shoulder script bottles. Shoulder script bottles were being standardized between 1910 and 1912, generally.
 

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