7up BOTTLES ~ OUTSIDE THE BOX

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SODAPOPBOB

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And does the even earlier "Whistle" brand of soda pop tie in with this somehow? I'm not sure either but plan to look into it and see what I can find.

(To be continued)
 

SODAPOPBOB

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I don't know the exact date of this paper label 'Whistle' bottle, but I'm not entirely surprised about the design ...

[Image courtesy of member wonkapete]

Whistle Bottle Wonkapete 2009.jpg
 

SODAPOPBOB

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And here's the 1926 Whistle bottle patent by Sylvester "Vess" Jones ... plus a 1920s newspaper ad. I don't see an immediate connection to the Howdy and 7up designs, but it still needs some studying ...

Whistle Soda Bottle Patent 1926 (2).jpg

Whistle Ad.jpg
 

SODAPOPBOB

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Let's place these together for comparison and study them for possible similarities ...

Whistle Bottle Wonkapete 2009 Close Up.jpg

7up Glass Label Paste (2).jpg
 

SODAPOPBOB

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Reminder ...

This thread is subtitled "Outside The Box" which means anything and everything is allowed. Speaking of which, notice the word "Cloudy" on the Whistle paper label ...


7up Ad The Burlington Hawk-Eye Iowa Dec 25, 1931 (466x750) (3).jpg
 

SODAPOPBOB

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iggy

Great find! That's the first use of the word Lithia I have seen in connection with 'Whistle'
 

iggyworf

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Found another one with better pic quality. both of them are from Montreal Canada.
s-l1600.jpg

I also have a 1920's embossed
Whistle bottle, but not like the one you posted. It's more simple SS style, it might have had a PL but could not find one with any PL on it. Sorry I don't have a pic of it
 

SODAPOPBOB

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Just for the heck of it, here's one variation of the Whistle bottle cap that went with the paper label bottle. The image was accompanied by this description ...

1919-1925

In 1919, Charles Leiper Grigg, the inventor of 7UP, was working in St. Louis for the Vess Beverage Company owned by Vess Jones. During that year, Grigg invented and marketed his first soft drink called "Whistle". Imprinted with the slogan, “It’s cloudy in the bottle,” Whistle rose to become the company’s top seller.

Whistle Bottle Cap 1919 1925.jpg
 

SODAPOPBOB

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I'm reposting this from page two to reiterate my belief that, even though these 1927 and 1929 patent designs were originally registered under the name of Charles L Grigg, I strongly believe they were actually 'drawn' by his son, Hamblett C Grigg ...

As most of us know, 7up was invented by Charles Leiper Grigg around 1928-29. But prior to that, Grigg was involved with two other brands of soft drinks, namely 'Whistle' around 1919 and 'Howdy Orange' around 1920. It was during the Howdy years that Grigg developed 7up. Grigg started out with Sylvester 'Vess' Jones as an advertising agent around 1919 and then moved on to start his own soft drink line, Howdy, around 1920. Between 1927 and 1929, Grigg patented two soda bottles, both of which were used in conjunction with 'Howdy Orange.' What I will be attempting to do is to see if any of Grigg's Howdy bottles or early advertising might have had an influence on the design of his first acl 7up bottle(s) in 1935. For starters, here are the patents for his Howdy bottles. Both are pre-acl and have a curved feature near the bottom, but I don't want to make too much of that yet until I have a full spectrum of his other advertising items.

(To be continued)



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View attachment 168044
 

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