7up BOTTLES ~ OUTSIDE THE BOX

[SODAPOPBOB]

During my seemingly endless searches, I never once came across an advertisement that even hinted at 7up's "new" ACL bottle. Probably the closest thing I have been able to find, which is two years after their first ACL was introduced in 1935, is this ad from ...

The El Paso Herald-Post - El Paso, Texas - September 18, 1937

 

[SODAPOPBOB]

Notice what it says on this 7up bottle that is considered the absolute first ACL 7up bottle ever produced, which has been confirmed as being dated 1935. Need I say more about the Alkaline/Purifying aspects of early 7up and why I think they carried the medicinal theme over to their next, revised ACL bottle with the swimsuit girl on the label?

 

[SODAPOPBOB]

So the question still remains unanswered as to what influenced the curved white background with the square lip on the ACL swimsuit girl label and why they produced ...

This



And this



And this




During the same year of 1935?

 

[SODAPOPBOB]

So the next time you examine a 7up ACL swimsuit girl bottle, think ...

Lithiated
Anti-acid
Alkaline
Purifying
Slenderizing
Etc.


... and see if something comes to mind that might account for the curved white background with the square lip. Maybe its nothing, but for the time being I honestly believe its "something"

 

[SODAPOPBOB]

And the best possible "something" I can think of might be found by studying this ..

 

[SODAPOPBOB]

Or maybe its "something" like this ...

 

[SODAPOPBOB]

Last up is this ...

1. Ad from The Salt Lake Tribune - June 4, 1931

2. Bottle cap that matches the image in the 1931 ad

3. Bottle cap that's considered 7up's first and likely precedes the 1931 example

 

[SODAPOPBOB]

And with this I rest my case ...


1931

 

[SODAPOPBOB]

That is ...

I "rest my case" until April of this year when I upgrade my newspaper subscription and get a good look at those 1920s and 1930s St. Louis, Missouri newspapers.

 

[iggyworf]

Thanx Bob for all the great research! Loved this thread.