Chocolate Flavored Mello 6 oz

[cowseatmaize]

Re: RE: Chocolate Flavored Mello 6 oz Revisited

It would be interesting to know if the bottle on the sign is fully embossed or possibly an acl?

Good question. It I guess was still sold in 1941. I don't know if the design would get changed between 1927 and then. It should have run out if not renewed, or is it 17 years. I haven't found when the powder became available or if/when they stopped bottling. They're was some kind of law suit in 1933 that I still need to read.1941 11 17 - AmericanRadioHistory.Com[attachment=melloradio.jpg]

 

[SODAPOPBOB]

Re: RE: Chocolate Flavored Mello 6 oz Revisited

One clue leads to another ...
eBay ~ July 2013


[URL=http://www.ebay.com/itm/Vintage-Embossed-Tin-Chocolate-Mellow-Soft-Drink-Sign-New-York-Coca-Cola-Pepsi-/271243991199?nma=true&si=eNMzarZD4%252Bu36kPnrRHXEw3zfkc%253D&orig_cvip=true&rt=nc&_trksid=p2047675.l2557]http://www.ebay.com/itm/V..._trksid=p2047675.l2557

For sale is one embossed tin Chocolate Mello advertising sign. The soft drink Chocolate Mello was invented by Wilbert Heyman - "the father of instant coffee" and the developer of "chocolate milk composition" powder - and manufactured in the 1920's and 1930's - around the time when he patented his distinct hobnail-patterned bottle for the drink - and perhaps on into the 1950's. According to the Tuscaloosa News on June 3, 1981, prior to the Second World War, Wilbert Heyman "had developed and was manufacturing a sterilized chocolate milk drink, Chocolate-Mellow, which did not spoil." It seems, then, that this advertisement was fashioned sometime from the 1920's to the 1940's, after which it is likely Heyman began concentrating on the manufacture of instant coffee, which he supplied in large amounts to the American soldiers in the Second World War. Little else is known specifically about the brand and even about the Heyman Process Corporation, which Heyman operated for decades after the Second World War. If you are interested in the sources for these details - do not hesitate to ask me about them.
The sign is light, pliable, and thin, and should be cared for accordingly - I suggest framing it if possible. It measures 19 inches long and 6 1/2 inches tall. There are some minor scratches on the lefthand side and some light rust on the corners. The yellow is still vibrant and the blue deep, and yet it has a handsome patina to it. On the lefthand side there are some slight dents where it seems the sign was bent. There is adhesive on back of the sign from where it might have been mounted in a frame. All things considered, however, the sign is in superb condition for its age and delicacy.