Orange crush bottle

[morbious_fod]

ORIGINAL: SODAPOPBOB

I can't explain this one, but it's a Ward's Orange Crush straight-sided bottle that has a paper label showing three images of the krinkly bottles. I don't own it and do not know the date.

Bob

That is because while there is a hard date for the introduction of the Krinkle bottles, there is no hard date for the adoption of Krinkle bottles by bottlers; however, the company was using the three krinkle bottles in their letterhead. In fact they were still trying to sell the idea of adoption of Krinkle bottles as late as 1923, and still hadn't gotten to 100 percent adoption according to the in company magazine.

 

[morbious_fod]

As this quaint graph from the magazine shows the process of adaptation of the Krinkly bottle took some time it wasn't instantaneous.

 

[morbious_fod]

Orange Crush letterhead from the early 1920's, note that the graphic closely matches the label in question.

 

[zecritr]

can the bottles be identified to the year? the krinklies that is?

 

[morbious_fod]

Sometimes there are dates, usually krinkles come in eras. The Ward's "Patent applied for" era from about 1919-1920, the Pat'd July 20, 1920 bottles 1920-1930, the crushy Orange Crush embossed label krinkle 1930-1938 (actually I have one dated 1945 so their demise wasn't set in stone), tall amber acl krinkle 1938-mid 1940's, squat amber acl Krinkle mid-1940's-mid-1950's (but they were used longer than that) which saw the introduction of the Mae West style bottles and the eventual demise of the Krinkle.

The O-C Beverages variation of the Krinkle can run the gambit having not been changed much over the years.

 

[zecritr]

Ahhh cool thanks for the info help
chris

 

[celerycola]

RE: Orange Crush origin

Neil Callan Ward was a native of Greenfield, TN, and a 1906 honors graduate of Harvard University. He worked briefly for a company in St. Joseph, MI, before returning to Greenfield in 1907 to become a partner with druggist J. L. Shannon. Shortly after joining Shannon, young Neil developed his first commercial soft drink: Celery-Ade. With investment from Ward's Michigan friends, Celery-Ade was advertised nationally and sold in the South and Midwest. After a couple of years Ward sold his interest in Shannon, Ward & Company and moved to Los Angeles hoping to improve his wife's health. Ward became a soft drink chemist at Los Angeles Ice & Cold Storage Company where he developed a process to extract flavoring extract from orange peel. That flavor became the basis for Ward's Orange Crush.

ORIGINAL: zecritr

Metropolitan News-Enterprise

Thursday, May 25, 2006

Page 15

REMINISCING (Column)

Orange Crush—a Soda Pop Developed in Los Angeles

By ROGER M. GRACE

Coke was invented in Atlanta, Georgia; Pepsi in New Bern, North Carolina; Dr. Pepper in Waco, Texas; 7-Up in St. Louis, Missouri; and Vernor’s Ginger Ale in Detroit, Michigan.
Was any major soft drink first concocted in Los Angeles? Yes. Orange Crush.
Before getting to the product’s local beginnings, here’s what Cadbury-Schweppes—the British Company that now owns Orange Crush and just about every non-cola brand you can think of—says on its website:
“In 1916, Clayton J. Howell, president and founder of the Orange Crush Company, partnered with California chemist Neil C. Ward to incorporate the company. Ward, a beverage and extract chemist, perfected the process of blending ingredients to create the exclusive formula that yielded the zesty, all-natural orange flavor of Orange Crush. J.M. Thompson of Chicago is recognized as the original inventor of Orange Crush in 1906.â€
The website continues:
“C. J. Howell was not new to the soft drink business, having earlier introduced Howell’s Orange Julep. Soft drinks of the time often carried the surname of the inventor along with the product name. Howell sold the rights to use his name in conjunction with his first brand; his partner, Ward, was given the honors and Crush was first premiered as ‘Ward’s Orange Crush.’ â€
Howel (spelled with one “lâ€) did form the Orange-Crush Company (incorporated Aug. 16, 1916). A 1917 opinion of the Supreme Court of Missouri shows that he had not been the inventor of “Howel’s Orange Julepâ€; rather, he had been secretary and manager of the Jersey Creme Company and, in that capacity, oversaw the development of the drink by an employee. The name “Clayton James Howel†had been registered by the company as a trademark in connection with its product and rights to the trademark were assigned by Howel to the company.
Neil Callen Ward was a chemist who had injured an eye in an explosion. He developed the formula for Orange Crush in 1915, at the age of 34. Ward and his wife lived in an apartment on Virgil Avenue.
There may have been a J.M. Thompson who had developed an earlier product known as “Orange Crush,†but it would appear that Ward’s formulation was unique.
Widespread advertising of Ward’s Orange-Crush got underway in 1919.
An ad appearing in the summer of that year in numerous newspapers said that “[t]he process of preparing Orange-Crush was perfected in Los Angeles—in the midst of the beautiful orange groves of Southern California.â€
The ad recounted that the “almost insurmountable difficulty which had to be faced at the start was the quick deterioration of orange-juice.†It could only be preserved by keeping it at a temperature 18 degrees below the freezing point—or one to three degrees above that point if the juice were sterilized, ruining the flavor, according to the ad.
The answer was found to be use of “tiny, fragrant globules of oil artfully concealed in minute cells†in the outer skin of the orange, which contained the “dominant flavor†of the juice.
The ad continued:
“It was only after many patient years of experimenting that the exclusive process, whereby the delicately flavored globules of oil are successfully introduced into the drink, was achieved. The discovery and perfection of this remarkable process was accomplished by N.C. Ward, a soft-drink chemist of national repute. The process is known and used only by Orange-Crush Co. It is the presence of these minute and delicious particles of oil, distributed by the Ward process uniformly throughout the drink which gives the inimitable flavor and the fruit-cloudy appearance to Orange-Crush.â€
While the company was headquartered in Chicago, its laboratories were in Los Angeles.
Initially, there was no orange juice in the beverage—only the oil from the skins. But by 1921, juice was added to Orange Crush (as well as to the newer beverages, Lemon Crush and Lime Crush).
A 1924 decision of the U.S. Court of Appeals of the District of Columbia listed what was contained in the Orange Crush bottles:
“A compound prepared from oil of orange, orange juice, citric acid and purest sugar syrup. Colored with harmless food colors.â€
Today, by contrast, labels read:
“Carbonated Water, High Fructose Corn Syrup and/or Sugar, Citric Acid, Sodium Benzoate (Preservative), Gum Acacia, Natural Flavors, Glycerol Esterof Wood Rosin, Yellow 6, Salt, Brominated Vegetable Oil, Red 40.â€
Wood rosin, but no mention of orange juice.

 

[celerycola]

If you want details about Orange Crush bottles, history, and values you need a copy of Mike Rosman's book "Krinkly to Mae West, History and Description of a Soda Pop Bottle." It is 265 pages and profusely illustrated with full color pics of bottles and advertising. You can contact Mike at mrosman@sympatico.ca.

 

[Bumpa66]

I appreciate everyone's input on this bottle. I appologize for not replying, but I have been traveling since I posted the original post. After reading all the comments, I have recieved a great amount of info and history on orange crush. But I am still confused as to what bottle I have here and who made it. After doing research myself, I could only find one other bottle on Etsy that looked like mine, but It just said it was pre-krinkly. I'm not sure where he got his info from, but he was selling it as rare. I'm still not sure if this bottle is a pre-krinkly bottle, or if it is made from another company, which produced an orange drink. After looking at all the ads with the paper labels, I am not convinced this bottle ever had a paper label. Would it have been on the opposite side of the slug plate? From everything I have read so far, this seems to be from the 1920's period? This would be in line with the age of the other bottles I am finding in this cellar hole. I still have a ways to dig, so maybe I will find some older stuff further down. Does anyone know how deep these cellar holes can go? I'm still not sure if it's a cellar hole or a root cellar. I am continuing to do research on companies in Greenville, KY that would have produced this bottle.

 

[celerycola]

The only Greenville KY bottling plant listed in the 1923 and 1925 Blue Books was the Orange Crush Bottling Company owned by James E. Long.