celerycola
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The label pictured in the ad says "Phos Ferrates"
Peppers Pepsin Bitters = Dr.Pepper?
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celerycola
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I have a copy of a 1906 (I think) NBG ad showing a larger cut of that bottle. It also appeared on letterheads.
morbious_fod
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Good investigative work.
GACDIG
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If it looks like a Pepper, Taste like a Pepper....... It must be a DR. PEPPER... King of Beverages. [
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gac
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SODAPOPBOB
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Dr Pepper bottle man
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Yall want the true story of DR Pepper, well here is. W.B. Morrison never work for Dr Pepper in his drug store in Rural Retreat at all. He was only ten years old when he an his family moved to Texas, this the true story below story below"
Dr. W.B. (WADE) Morrison was born August 19, 1852 in Christianburg, Virginia, and died July 23, 1924 at the age of 72. He came to Texas at the age of 10, residing first in Austin, Texas, working at Tobins Drug Store, owned by two doctors, J. J. and his brother W. H. Tobin. Then moving to Round Rock, Texas, he was connected with another Tobin Drug Store, owned by the same two doctors. From 1876 to 1881 he was working in the drug business at Round Rock, Texas. Dr. Morrison’s degree in pharmacy was conferred upon him by the Philadelphia College of Pharmacy, and he also studied in Baltimore. (Ref.No 1)
While in Round Rock he met and married his wife Carrie B. Jeffress, who was born December, 1861, and died February 9, 1946. They had one son, John B. (Jack) Morrison, who was born November 22, 1895 and died July 10, 1914.
In 1881-1882 he moved to Waco, Texas, and he joined with J W. Castles & Company Druggist to form Castles, Morrison Company at the Northeast corner of Fourth & Austin streets in bustling and rowdy downtown Waco. The drug store was located on the ground floor of the McClelland Hotel, built in 1872. Later in 1882, he bought out J.W. Castles, and formed his own business, renaming it “The Old Corner Drug Storeâ€, whose slogan was “Only The Best,†remaining at Fourth & Austin streets.
The Old Corner Drug Store in Waco, Texas was the place of origin for Dr. Pepper between 1884 and 1885 where it was being formulated by Charles “Doc†Alderton. Dr. Pepper was first served to the patrons on December 1, 1885 at the store’s soda fountain. The year was 1885 and it marked the launching of a carbonated beverage that would become a major brand in its field and a business known the world over. Dr. Pepper was formulated through experimentation at the soda fountain, like Coca-Cola, Pepsi and other sodas all across the nation at that time. No one, not even Alderton, Morrison or Lazenby, could have guessed its significance in Waco and world history.
Located at the corner of Fourth and Austin in the heart of the city, The Old Corner Drug Store became famous for scores of reasons and during its time was “the meeting place†for large numbers of the local citizenry. It was a popular spot attracting customers from far and wide. Many came just to visit with friends and to learn what was going on in town. Patrons of the store were a generous mixture of both rural and urban folks. Many wore boots, broad-brimmed cowboy hats and homespun jeans; while others wore string ties, Eastern flat-brimmed fedoras, pressed jackets and trousers of less rugged weave. It was also the favorite gathering place for the town doctors, and inside the store was a slate where patients without telephones could leave messages for their physicians. The metal post at the recessed entrance of the store was a popular spot for posting notices and messages and was usually covered. “If you wanted to get word or messages to a friend, The Old Corner Drug post is the quickest way,†commented one local patron. ( Ref. No. 2)
The Old Corner Drug became widely known throughout the state. Its advertisements in newspapers and magazines described it as “The Biggest and Best in Texas.†Though The Old Corner Drug was “the in place to be†in Waco in the late 1800’s and the scene of many exciting events, its prominence came from the fact that it was “The Birthplace of Dr. Pepper.
In 1912, the original store was enlarged and moved from its corner location at Fourth and Austin into more pretentious quarters adjacent to the new Amicable Building, Waco’s first skyscraper and the tallest building West of the Mississippi River.
Morrison, proprietor and owner of The Old Corner Drug Store, became one of the city’s leading pharmacists and became very prominent in Waco’s business and civic affairs. He served as first vice president of the Young Men’s Business League and later served as president. Today it is know as Waco’s Chamber of Commerce. Waco history lists others having been associated with Morrison who later also became prominent and successful drug store operators. One of these was Harry Cook Risher, born in 1865 in Austin who came to Waco in 1875. He attended Philadelphia College of Pharmacy in 1885, where he graduated with the Degree of Pharmacy (PhD). Risher, after working at The Old Corner Drug for a while, joined with Morrison to form a new partnership, known as Morrison-Risher Company Pharmacists, Proprietors of The Waco Dental Depot, located at 513 Austin Avenue. Risher later opened his own store at the northeast corner of Fifth and Austin, which was known as Rishers Drug Store, and he owned H.C. Risher Drug Company that later became the Powers-Kelly Company and later was renamed Hardin-Kelly. He was secretary-treasurer at Behrens Drug wholesale and retail druggist for over 30 years and died in 1924.
Another of Morrison’s partners was Robert J. Hefley. They formed the Morrison & Hefley Drug Store & Retail Druggist also at Fourth & Austin. Morrison, Robert Hefley and his brother, William J. Hefley, were also partners in the Southwestern Soda Fountain Company, which handled and distributed Dr. Pepper’s Phos-Ferrates syrup. Morrison also owned The Morrison Drug Company and The Morrison Company, with offices in Waco, New York and St. Louis, Mo. Later Robert Hefley’s brother, William J. Hefley, was owner of the Acme Bottling Company in Fort Worth, Texas. He bought out the Artesia Bottling Company in Ft. Worth from Henry Clay Lazenby’s widow, Georgia Ana Polster Lazenby, after her husband Henry was shot to death by one of his employees in 1918. The Acme Bottling Company was later absorbed by the Dr. Pepper Company, and operated by the Doris family.
Morrison had several family members working with him at The Old Corner Drug Store, including his two half-brothers, Harry W. Lyle, who was manager, and his brother, J. Newton Lyle, a bookkeeper. Another employee was Henry A. Bridges, who was a stockholder and assistant manager at the time of his death July 12, 1919. He had worked with Morrison for 21 years.
THE ORIGINATOR, CHARLES “DOC†ALDERTON
Charles Courtice Alderton was born June 21, 1857 in Brooklyn, New York and died May 29, 1941 in Waco, Texas. He went to England after his early education, where he attended a college in Stowmaster. He returned to Brooklyn during the Westward Expansion, when some famous person said “Go West, Young Man,†and attended medical school at the University of Texas in Galveston, Texas. While in Galveston he met and married his wife, Lillie E. Walker. Graduating with an M.D. he decided to work as a pharmacist, moving to Waco, Texas to join W.B. Morrison in his Old Corner Drug Store.
Although Alderton had an M.D. and was a registered pharmacist, he loved working in the soda fountain, and he began experimenting with different formulas and drinks. He liked to work both in the pharmacy and behind the soda fountain (thank goodness to all of us Dr. Pepper drinkers!). He soon noticed that the patrons were bored with the standard flavors. He began his own taste experiments which led him to concoct a series of mixtures to find a more original drink. These were mixed in the back storage room at The Old Corner Drug Store.
The soda fountain was one of the store’s main attractions, serving just about every known delicacy of the day and several “original†creations by the innovative fountain dispensers. One carbonated drink advertised and served at the fountain was St. Peter’s Van De Vie, described as “refreshing, energizing and keeps the mind strong and clear.†Another not so glamorous flavor but still different from the ordinary was Monterey Lemonade. (This may have even been bottled later, as there is a “Thief†bottle with “Monterey†on the heel/base.) The Old Corner also served all the other popular fountain drinks of that day as well handling prescriptions, and other pharmacy needs of its patrons.
After exhaustive testing of combinations of fruit extracts from the fountain, Alderton finally hit upon one that was particularly pleasant in 1885. It was created from 23 different flavors, combining to be one absolutely wonderful flavor whose individual components could not be determined by taste. Carefully measuring the different syrups and fine-tuning the product as he went, Alderton invited Morrison to try his new drink, which Morrison loved and approved of very much. When the new drink was offered to their fountain patrons as a test, the reaction was overwhelming. Charles Alderton’s new drink caught on very fast and soon customers were asking for “Doc Alderton’s drink.†Later it was called “Waco†and the patrons were hollering “shoot me a Waco.â€
Doc Alderton’s new drink, later named Dr. Pepper, was a bit hit in Waco. (Still today, over a hundred and twenty years later, we can’t be sure why he named it Dr. Pepper!) Patrons at the Old Corner Drug Store fell in love with Dr. Pepper (See folks, it turned out to be a love story after all!). Other drug store owners started buying the Dr. Pepper syrup from Alderton and Morrison, and it was served in other soda fountains around and in the Waco area. The syrup was being mixed in the storeroom of The Old Corner and eventually the demand became so large that syrup production outgrew the little drug store and they had to move to larger quarters.
Although Charles Alderton is credited with the original Dr. Pepper formulas, Alderton did not want to pursue the business and manufacturing end of the new drink when the demands grew great. Alderton in the meantime, had become recognized for his skill in preparation of new medicinal remedies, and he had no designs on the drink he had concocted. He recommended to Morrison that he and Lazenby pursue the possibilities as they saw fit. Alderton was primarily interested in pharmacy work and agreed that Morrison and Lazenby should become partners. We can’t be certain whether Alderton gave or sold the rights to the formula to Morrison, because actual dates are unknown, but December 1, 1885, was the patent office date.
Later in 1894 Alderton resigned from The Old Corner Drug Store to pursue other interests. He became chief chemist for the Behrens Drug Company of Waco. Later he left Behrens and accepted a job at Eli Lilly & Company where he worked in sales. He later found employment with Southwestern Drug Company in Waco, and then with the Red Arrow Laboratories, a branch of Southwestern Drug. He retired in 1938 at the age of 79, and he died in 1941.
If anyone wants to talk about the above article, at email me ay cctrayders@c0mmcasr.net
I was writing the book on Morison's old Corner Drug store in Waco and helped write The Dr Pepper Bottle and Price Guide out a few yeas ago,,.I also had the largest collection of The Old Corner Drug Store ans lot for Morrison bottles and paper items in the world. Doyle
Dr. W.B. (WADE) Morrison was born August 19, 1852 in Christianburg, Virginia, and died July 23, 1924 at the age of 72. He came to Texas at the age of 10, residing first in Austin, Texas, working at Tobins Drug Store, owned by two doctors, J. J. and his brother W. H. Tobin. Then moving to Round Rock, Texas, he was connected with another Tobin Drug Store, owned by the same two doctors. From 1876 to 1881 he was working in the drug business at Round Rock, Texas. Dr. Morrison’s degree in pharmacy was conferred upon him by the Philadelphia College of Pharmacy, and he also studied in Baltimore. (Ref.No 1)
While in Round Rock he met and married his wife Carrie B. Jeffress, who was born December, 1861, and died February 9, 1946. They had one son, John B. (Jack) Morrison, who was born November 22, 1895 and died July 10, 1914.
In 1881-1882 he moved to Waco, Texas, and he joined with J W. Castles & Company Druggist to form Castles, Morrison Company at the Northeast corner of Fourth & Austin streets in bustling and rowdy downtown Waco. The drug store was located on the ground floor of the McClelland Hotel, built in 1872. Later in 1882, he bought out J.W. Castles, and formed his own business, renaming it “The Old Corner Drug Storeâ€, whose slogan was “Only The Best,†remaining at Fourth & Austin streets.
The Old Corner Drug Store in Waco, Texas was the place of origin for Dr. Pepper between 1884 and 1885 where it was being formulated by Charles “Doc†Alderton. Dr. Pepper was first served to the patrons on December 1, 1885 at the store’s soda fountain. The year was 1885 and it marked the launching of a carbonated beverage that would become a major brand in its field and a business known the world over. Dr. Pepper was formulated through experimentation at the soda fountain, like Coca-Cola, Pepsi and other sodas all across the nation at that time. No one, not even Alderton, Morrison or Lazenby, could have guessed its significance in Waco and world history.
Located at the corner of Fourth and Austin in the heart of the city, The Old Corner Drug Store became famous for scores of reasons and during its time was “the meeting place†for large numbers of the local citizenry. It was a popular spot attracting customers from far and wide. Many came just to visit with friends and to learn what was going on in town. Patrons of the store were a generous mixture of both rural and urban folks. Many wore boots, broad-brimmed cowboy hats and homespun jeans; while others wore string ties, Eastern flat-brimmed fedoras, pressed jackets and trousers of less rugged weave. It was also the favorite gathering place for the town doctors, and inside the store was a slate where patients without telephones could leave messages for their physicians. The metal post at the recessed entrance of the store was a popular spot for posting notices and messages and was usually covered. “If you wanted to get word or messages to a friend, The Old Corner Drug post is the quickest way,†commented one local patron. ( Ref. No. 2)
The Old Corner Drug became widely known throughout the state. Its advertisements in newspapers and magazines described it as “The Biggest and Best in Texas.†Though The Old Corner Drug was “the in place to be†in Waco in the late 1800’s and the scene of many exciting events, its prominence came from the fact that it was “The Birthplace of Dr. Pepper.
In 1912, the original store was enlarged and moved from its corner location at Fourth and Austin into more pretentious quarters adjacent to the new Amicable Building, Waco’s first skyscraper and the tallest building West of the Mississippi River.
Morrison, proprietor and owner of The Old Corner Drug Store, became one of the city’s leading pharmacists and became very prominent in Waco’s business and civic affairs. He served as first vice president of the Young Men’s Business League and later served as president. Today it is know as Waco’s Chamber of Commerce. Waco history lists others having been associated with Morrison who later also became prominent and successful drug store operators. One of these was Harry Cook Risher, born in 1865 in Austin who came to Waco in 1875. He attended Philadelphia College of Pharmacy in 1885, where he graduated with the Degree of Pharmacy (PhD). Risher, after working at The Old Corner Drug for a while, joined with Morrison to form a new partnership, known as Morrison-Risher Company Pharmacists, Proprietors of The Waco Dental Depot, located at 513 Austin Avenue. Risher later opened his own store at the northeast corner of Fifth and Austin, which was known as Rishers Drug Store, and he owned H.C. Risher Drug Company that later became the Powers-Kelly Company and later was renamed Hardin-Kelly. He was secretary-treasurer at Behrens Drug wholesale and retail druggist for over 30 years and died in 1924.
Another of Morrison’s partners was Robert J. Hefley. They formed the Morrison & Hefley Drug Store & Retail Druggist also at Fourth & Austin. Morrison, Robert Hefley and his brother, William J. Hefley, were also partners in the Southwestern Soda Fountain Company, which handled and distributed Dr. Pepper’s Phos-Ferrates syrup. Morrison also owned The Morrison Drug Company and The Morrison Company, with offices in Waco, New York and St. Louis, Mo. Later Robert Hefley’s brother, William J. Hefley, was owner of the Acme Bottling Company in Fort Worth, Texas. He bought out the Artesia Bottling Company in Ft. Worth from Henry Clay Lazenby’s widow, Georgia Ana Polster Lazenby, after her husband Henry was shot to death by one of his employees in 1918. The Acme Bottling Company was later absorbed by the Dr. Pepper Company, and operated by the Doris family.
Morrison had several family members working with him at The Old Corner Drug Store, including his two half-brothers, Harry W. Lyle, who was manager, and his brother, J. Newton Lyle, a bookkeeper. Another employee was Henry A. Bridges, who was a stockholder and assistant manager at the time of his death July 12, 1919. He had worked with Morrison for 21 years.
THE ORIGINATOR, CHARLES “DOC†ALDERTON
Charles Courtice Alderton was born June 21, 1857 in Brooklyn, New York and died May 29, 1941 in Waco, Texas. He went to England after his early education, where he attended a college in Stowmaster. He returned to Brooklyn during the Westward Expansion, when some famous person said “Go West, Young Man,†and attended medical school at the University of Texas in Galveston, Texas. While in Galveston he met and married his wife, Lillie E. Walker. Graduating with an M.D. he decided to work as a pharmacist, moving to Waco, Texas to join W.B. Morrison in his Old Corner Drug Store.
Although Alderton had an M.D. and was a registered pharmacist, he loved working in the soda fountain, and he began experimenting with different formulas and drinks. He liked to work both in the pharmacy and behind the soda fountain (thank goodness to all of us Dr. Pepper drinkers!). He soon noticed that the patrons were bored with the standard flavors. He began his own taste experiments which led him to concoct a series of mixtures to find a more original drink. These were mixed in the back storage room at The Old Corner Drug Store.
The soda fountain was one of the store’s main attractions, serving just about every known delicacy of the day and several “original†creations by the innovative fountain dispensers. One carbonated drink advertised and served at the fountain was St. Peter’s Van De Vie, described as “refreshing, energizing and keeps the mind strong and clear.†Another not so glamorous flavor but still different from the ordinary was Monterey Lemonade. (This may have even been bottled later, as there is a “Thief†bottle with “Monterey†on the heel/base.) The Old Corner also served all the other popular fountain drinks of that day as well handling prescriptions, and other pharmacy needs of its patrons.
After exhaustive testing of combinations of fruit extracts from the fountain, Alderton finally hit upon one that was particularly pleasant in 1885. It was created from 23 different flavors, combining to be one absolutely wonderful flavor whose individual components could not be determined by taste. Carefully measuring the different syrups and fine-tuning the product as he went, Alderton invited Morrison to try his new drink, which Morrison loved and approved of very much. When the new drink was offered to their fountain patrons as a test, the reaction was overwhelming. Charles Alderton’s new drink caught on very fast and soon customers were asking for “Doc Alderton’s drink.†Later it was called “Waco†and the patrons were hollering “shoot me a Waco.â€
Doc Alderton’s new drink, later named Dr. Pepper, was a bit hit in Waco. (Still today, over a hundred and twenty years later, we can’t be sure why he named it Dr. Pepper!) Patrons at the Old Corner Drug Store fell in love with Dr. Pepper (See folks, it turned out to be a love story after all!). Other drug store owners started buying the Dr. Pepper syrup from Alderton and Morrison, and it was served in other soda fountains around and in the Waco area. The syrup was being mixed in the storeroom of The Old Corner and eventually the demand became so large that syrup production outgrew the little drug store and they had to move to larger quarters.
Although Charles Alderton is credited with the original Dr. Pepper formulas, Alderton did not want to pursue the business and manufacturing end of the new drink when the demands grew great. Alderton in the meantime, had become recognized for his skill in preparation of new medicinal remedies, and he had no designs on the drink he had concocted. He recommended to Morrison that he and Lazenby pursue the possibilities as they saw fit. Alderton was primarily interested in pharmacy work and agreed that Morrison and Lazenby should become partners. We can’t be certain whether Alderton gave or sold the rights to the formula to Morrison, because actual dates are unknown, but December 1, 1885, was the patent office date.
Later in 1894 Alderton resigned from The Old Corner Drug Store to pursue other interests. He became chief chemist for the Behrens Drug Company of Waco. Later he left Behrens and accepted a job at Eli Lilly & Company where he worked in sales. He later found employment with Southwestern Drug Company in Waco, and then with the Red Arrow Laboratories, a branch of Southwestern Drug. He retired in 1938 at the age of 79, and he died in 1941.
If anyone wants to talk about the above article, at email me ay cctrayders@c0mmcasr.net
I was writing the book on Morison's old Corner Drug store in Waco and helped write The Dr Pepper Bottle and Price Guide out a few yeas ago,,.I also had the largest collection of The Old Corner Drug Store ans lot for Morrison bottles and paper items in the world. Doyle
Dr Pepper bottle man
Well-Known Member
Also below are Morison's Old Corner Drug store chronology:
OLD CORNER DRUG STORE
YEAR NAME OWNERS SLOGAN LOCAL
1880 J.W. Castles Drug J.W. Castles 4th & Austin
1881 Castles-Morrison Castles & Morrison 4th & Austin
Old Corner Drug Store Castles, Morrison & Co's Only The Best 4th & Aaustin
1882 The Old Corner Drug Store W.B. Morrison The Biggest & Best In Texas 4th & Austin
The Old Corner Drug Store 4th & Austin
Old Corner Drug Store W.B. Morrison & Co. none 4th & Austin
The Old Corner Drug Store 4th & Austin
1905 The Old Corner Drug Co. Inc. Proprietors of The Old Corner Drug Store Only The Best
1905 The Old Corner Drug Store W.B. Morrison 4th & Austin
Morrisons Old Corner Drug Store W.B Morrison Only The Best 4th & Austin
The morrison Drug Co.
Old Corner Drug Store Morrison & Hefley
The Old Corner Drug Store Only The Best 4th & Austin
1910 The Old Corner Drug Co. Inc. Propiertors 0f The Old Corner Drug Store Only The Best 4th & Austin
1911 Morrisons Old Corner Drug Store W.B. Morrison The Best-Uv-All Amicable Bldg.
Morrisons Old Corner Drug Store The Best-Uv-All Amicable Bldg.
Morrison Risher & Co. Pharmacists Only The Best Amicable Bldg.
1911 The Old Corner Drug Store Morrison-Risher Amicable Bld.
1931 The Old Corner Drug Store Dr Bowen Amicable Bld.
OLD CORNER DRUG STORE
YEAR NAME OWNERS SLOGAN LOCAL
1880 J.W. Castles Drug J.W. Castles 4th & Austin
1881 Castles-Morrison Castles & Morrison 4th & Austin
Old Corner Drug Store Castles, Morrison & Co's Only The Best 4th & Aaustin
1882 The Old Corner Drug Store W.B. Morrison The Biggest & Best In Texas 4th & Austin
The Old Corner Drug Store 4th & Austin
Old Corner Drug Store W.B. Morrison & Co. none 4th & Austin
The Old Corner Drug Store 4th & Austin
1905 The Old Corner Drug Co. Inc. Proprietors of The Old Corner Drug Store Only The Best
1905 The Old Corner Drug Store W.B. Morrison 4th & Austin
Morrisons Old Corner Drug Store W.B Morrison Only The Best 4th & Austin
The morrison Drug Co.
Old Corner Drug Store Morrison & Hefley
The Old Corner Drug Store Only The Best 4th & Austin
1910 The Old Corner Drug Co. Inc. Propiertors 0f The Old Corner Drug Store Only The Best 4th & Austin
1911 Morrisons Old Corner Drug Store W.B. Morrison The Best-Uv-All Amicable Bldg.
Morrisons Old Corner Drug Store The Best-Uv-All Amicable Bldg.
Morrison Risher & Co. Pharmacists Only The Best Amicable Bldg.
1911 The Old Corner Drug Store Morrison-Risher Amicable Bld.
1931 The Old Corner Drug Store Dr Bowen Amicable Bld.
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