7up BOTTLES ~ OUTSIDE THE BOX

[SODAPOPBOB]

I'm a little curious about this unknown label. I couldn't straighten it properly but was able to crop it for closer inspection. By the way, I did an extensive search and the only examples of this label I can find are in newspaper ads. I can not find an actual example of it anywhere. So I guess we're jumping from one mystery to another.

 

[SODAPOPBOB]

I don't think I ever posted this entire article before but can't think of a better place for it than here and now. If we can't find a clue to the 'champagne glass' design in this article then it probably won't be found anywhere. It was written by Bill Lockhart and first published in a 2007 edition of the 'Soda Fizz' magazine.


(If too small to read - save it to your files and check it out there)



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[SODAPOPBOB]

(4-5 of 5)

 

[SODAPOPBOB]

P.S.

When you get to the paper label part of the article, notice there is no mention of our mystery paper label from 1936 and 1937

 

[SODAPOPBOB]

In Search Of


The earliest green glass 7up bottle that has an ACL Label with the swimsuit girl. I doubt there are any 1935 examples out there, but there might be some 1936 examples. I know for certain there are 1937 and 1938 examples.

 

[Canadacan]

This is a bit off topic but I've seen paper labels later than what the article states of 1938 .... they were used right into the 1950's
Also the U7P embossed neck label was used on a 30 oz bottle I have dated 1945.
As for that mystery label....was something similar not used on signs?

 

[Canadacan]

This is along the lines of similarities to the ad.

 

[SODAPOPBOB]

Interesting sign and somewhat resembles the label from the 1936 ad ...

 

[SODAPOPBOB]

And there's this - Coincidence or Connection?

 

[SODAPOPBOB]

I wonder what they mean in this ad when they say ...


"Watch for the Label"


The Sunday News and Tribune ~ Jefferson City, Missouri ~ January 19, 1936